WWF's mission is to build a future in which people live in harmony with nature. From its experience as the world's leading independent conservation organization, WWF knows that the well-being of people, wildlife, and nature are closely intertwined. That's why WWF takes an integrated approach to its work.

It works to protect the natural world, helping people live more sustainably and take action against climate change. WWF spends a lot of time working with communities, politicians, and businesses to find solutions so that people and nature can thrive.